Residents in northern and central Gaza were subject to another day of Israeli massacres, which killed at least 96 Palestinians on Sunday. The Al-Bureij and Nuseirat refugee camps, as well as Beit Lahia, where at least 72 people were killed, were targeted with Gaza's media office saying the Israeli military "knew" displaced people - mostly women and children - were sheltering inside the buildings hit by bombs. Israeli fighter jets struck a five-storey residential building in Beit Lahia, killing at least 50 people and leaving others trapped under rubble. Fifteen others were killed after Israeli forces shelled another house with many of the deceased belonging to seven different families. The Euro-Mediterranean Human Rights Monitor has slammed Israel's military assault against northern Gaza, which has killed hundreds of civilians and displaced thousands more in the past 43 days. The offensive has been described as an ethnic cleansing campaign under the so-called 'General’s Plan', which seeks to expel Palestinians from northern Gaza by threatening with violence and labelling the remaining residents as Hamas members.