Israeli settler group shares ad for properties in south Lebanon amid invasion threats

An extremist Israeli settler group which wants to annex south Lebanon and establish Israeli settlements there has begun advertising for properties.

The group, known as The South Lebanon Settlement Movement, shared an ad on the Telegram messaging app featuring a modern house with images of the interior and a Jewish Israeli family - the husband in military attire.

The advertisement, written in Hebrew, includes details of the non-existent property, such as the location – which would be given a new Hebrew name – the size and number of rooms.

"It’s time for a house in Lebanon!" the ad reads.

"After the elimination of Hezbollah’s top command, including [leader Hassan] Nasrallah, and after the spectacular beeper attack, do you also dream of a big house, a view of snowy mountains and a warm community in the land of our ancestors, the Asher and Naphtali tribes?"

According to the Torah, the Asher and Naphtali tribes were some of the Tribes of Israel. The tribe of Asher apparently settled among the Phoenicians in the upper region of historic Palestine, west of the tribe of Naphtali.

The group considers south Lebanon to be this historic region and part of their "Promised Land."

"We are one strategic decision away from this dream – to continue to crush southern Lebanon and not let its residents return!" the ad reads.

"Help it happen, join us!"

The post was shared by some people on X.

The New Arab reached out for comment.

The South Lebanon Settlement Movement was established after a similar extremist movement was formed among Israeli settlers, seeking to reoccupy and settle the Gaza Strip. The latter is backed by far-right and hardline parliamentarian settlers in Israel such as Itamar Ben-Gvir and Bezalel Smotrich.

On Sunday, the Israeli military suggested that a ground invasion of south Lebanon could be imminent , according to an unnamed US official who spoke to various news outlets.

Lebanon has been under intense aerial bombardment by Israel for over a week now, and hundreds of people have been killed while hundreds of thousands more have fled south Lebanon.

Hezbollah, the Iran-backed group which has been fighting Israel for almost a year now, has been dealt heavy blows over the past two weeks.

On September 17 and 18, thousands of the group’s pagers and walkie-talkies were detonated in an unprecedented attack by the Israeli intelligence, wounding thousands of the Lebanese Shia group’s fighters and killing dozens.

Since then, nearly all the group’s top command structure has been eliminated by the Israeli military in airstrikes on the southern suburbs of Beirut, Hezbollah’s main stronghold, including its leader Hassan Nasrallah.

Israeli threats of a ground invasion bring back haunting memories of when Israel occupied southern Lebanon between 1982 and 2000.